Live product
PhotoSelect
Client gallery delivery and payment collection for Indian wedding and event studios. Upload, share on WhatsApp, clients select, originals unlock on payment. Zero commission on client payments.
Software product company · India
We build software that funds the next thing we build.
Antharmaya Labs ships its own products, publishes deep ML systems work in the open, and puts that depth to work for teams shipping AI. Revenue from each turn of the wheel pays for the next one.
Work
What the engine is turning right now.
Rung 0 active
ML systems lab
Rebuilding the ML stack from first principles: autodiff, JAX training loops, transformers, scaling, kernels, and inference economics. Every rung ships code, a guide, and a measured benchmark.
In the queue
Next products
Tools the lab earns the right to build: benchmark tooling, GPU session management, inference cost modelling. Each one starts only after the pain shows up repeatedly in real work.
The engine
A company built to run on its own output.
Most labs ask for funding. Ours asks for customers. Four moves, repeated: each product we ship pays for deeper work, and deeper work makes the next product harder to compete with.
PhotoSelect funds the lab. The lab sharpens everything we ship next.
- 01
Build
Deep work on real systems: products, ML infrastructure, open source. No wrappers, no demos that die after launch day.
Now: PhotoSelect platform, ML systems lab Rung 0
- 02
Ship
Everything goes live and public. Products take real payments, lab work ships as guides and measured benchmarks.
Now: photoselect.space live, foundations published
- 03
Earn
Product subscriptions and paid systems work. The depth on display here is the sales pitch; there is no other one.
Now: PhotoSelect plans, AI systems audits
- 04
Reinvest
Revenue buys the next rung: more compute, deeper lab work, the next product. The lab runs itself or it does not deserve to run.
Now: every rupee routes back into the engine
Services
Depth you can hire.
We sell the same engineering we use on our own products. Fixed deliverables, async-first, written output you keep.
hello@antharmaya.comAI systems audit
- Who it's for
- Teams moving an AI feature from prototype to production.
- What you get
- A written system map: architecture, bottlenecks, failure modes, and a 30/60/90-day fix plan you can hand to your own engineers.
Training & inference optimization
- Who it's for
- Teams with real GPU, latency, reliability, or serving-cost pain.
- What you get
- Profile-driven recommendations, a cost model for your workload, and a scoped implementation plan.
Delivery & payments engineering
- Who it's for
- Businesses that need the kind of pipeline PhotoSelect runs: media delivery, payment gating, background processing.
- What you get
- Production architecture and implementation drawn directly from systems we operate ourselves.
About
Small by design. Serious by record.
Antharmaya Labs is a registered software company from Srikalahasti, India, founded and run by Harsha Beesabathina. One engineer, a disciplined agentic toolchain, and a rule: nothing ships unless it works in production and pays its way.
The name means looking inward. The practice is building outward: PhotoSelect serves working photography studios today, the systems lab publishes its work in the open, and the services desk turns that depth into engineering teams can buy.
- Founded
- 2026 · India
- Registration
- Udyam (MSME)
- Contact
- hello@antharmaya.com
Talk to us
Tell us what's slow, fragile, or expensive.
One short note is enough. We reply within two working days, async first, with a straight answer on whether we can help.
Prefer email? hello@antharmaya.com